APTRA Appoints Executive Director

  • 13 December 2018


The Asia Pacific Travel Retail Association (APTRA) is delighted to announce the appointment of Christina Oliver as Executive Director.

Ms. Oliver, who takes up the role on 17th December, will report to the President of APTRA and its Board. From her base in Singapore she will execute the strategic plan agreed by the Board and manage the day-to-day activities of the Association, including research, training, advocacy and communications, assisted by Sharolyn Paul, Administrative Officer.

Ms. Oliver has over 18 years of strategic experience of international brand marketing and retail service implementation. Starting her marketing career in the UK with Viacom Media and ASDA (Wal-Mart), she moved to Singapore where she joined Courts Asia, Southeast Asia’s largest electronics and home furnishings retailer.

On moving to Dubai with her family in 2013, Ms Oliver became Regional Head of Marketing at Al-Futtaim Electronics, where she was responsible for managing a portfolio of electronic brands and overseeing the successful launch of the company’s own label brand. Prior to returning to Singapore in 2018, she spent two years as Regional Head of Marketing at Robinsons Department Stores in the UAE.

Andrew Ford, President of APTRA, commented: “Christina has extensive experience of marketing, brand management and communication across a diverse range of industries, working with people of all nationalities and cultures. We were impressed not only by her professional experience but also by her dynamic personality. We are confident that she will make a valuable contribution to our work here in Asia Pacific and we welcome her to the team.”

A graduate of the University of Newcastle, England, Ms Oliver holds a BA Honours Degree in Economics and is fluent in English and Malaysian (Bahasa). She can be contacted from 17th December at [email protected]

For further information about the work of APTRA, please consult www.aptra.asia or contact [email protected].



APTRA is the trade association for the duty free and travel retail industry in the Asia Pacific region, serving all members and the industry to help grow the business and protect it when challenges arise.

  • Through technology-led initiatives, seminars and conferences, APTRA serves to facilitate contact between members;
  • Through bespoke training initiatives, APTRA is building the industry’s brand as a highly professional, caring and responsible retail channel;
  • Through intensive consumer and market research, APTRA provides a solid knowledge bank, bringing valuable, actionable data relevant to all sectors;
  • Through regular communication, APTRA seeks to spread awareness and knowledge about the industry and the importance of travel retail for governments, airports, airlines and related businesses;
  • Through regional monitoring, and in collaboration with member companies and trade associations in other parts of the world, APTRA is constantly on the alert for new challenges where its advocacy on behalf of the industry is needed with national governments and policy-makers in order to safeguard and grow the business of all concerned.

The geographical area covered by APTRA includes countries in Eastern Asia, South Eastern Asia, South Central Asia and Oceania.


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