The Northeast Asia Forum is held in collaboration with the Airport Authority Hong Kong and Hong Kong International Airport as platinum host partners. In addition, Avolta and King Power are confirmed as gold partners, while Pernod Ricard is the lead drinks partner. Research partners include China Trading Desk and m1nd-set.

Reflecting the conference theme ‘The Great Travel Retail Reset’, the keynote address will be presented by Kevin Roche. Renowned for his insight and analysis of consumer behavior, built from a 50-year career as a leader across almost every retail channel and formats. Kevin has created one-of-a-kind retail, lifestyle and hospitality destinations for some of the world’s leading brands, retail groups, and commercial real estate executives. His experience includes 15 years at LVMH’s Selective Retailing Group as President of Marketing and Senior Vice President of Design and Construction for both DFS Group and Le Bon Marché Paris. From 2021 to 2025 Kevin served as Senior Advisor to the Chairman, CEO and Executive Vice President of Moët Hennessy.

Kevin summarised his message for the APTRA Northeast Asia Forum: “I’m delighted to speak at this important event, and I hope to provide the Travel Retail industry with an alternative perspective on the challenges it faces in identifying, understanding and addressing the enormous shifts we are seeing in shopper behavior, especially in Northeast Asia. If one lifestyle change has accelerated in the last ten-plus years, affecting how consumers interface with most if not all forms of travel, retailing, hospitality, workplace, and entertainment industries, it is the ‘blurring of the lines’ – across everything. All modern consumer experiences have become blurred. We live in a world of multi-tasking and multi-experiencing in real time. Traditional retailing is a player in a very new game where there are no rules defining what is retail vs hospitality vs entertainment vs leisure time vs workplace. We buy when we’re inspired, transacting those purchases from the palm of our hand.”

Sunil Tuli, APTRA President and Group Chief Executive, King Power Group (Hong Kong), remarks, “We are delighted to welcome Kevin Roche to join us at the APTRA Northeast Asia Forum where our focus is to address post-COVID challenges in the region, particularly the industry’s reset and the urgent need to reconnect with evolving consumer expectations. Despite Travel’s recovery, there is a widening gap between Travel Retail’s offer and what travellers want, as consumer behaviour and the impact of social media have shifted across all generations. We must move beyond transactional retail by understanding shopper emotional and experiential motivations, and we value Kevin’s expertise in helping us address these issues with new, blended consumer-centric retail strategies.”

The APTRA Northeast Asia Forum will include detailed consumer research and insights from industry experts including China Trading Desk and m1nd-set. Panel discussions will explore individual category dynamics and emerging trends with updates from key markets including China, Hong Kong, Macau, Taiwan, South Korea and Japan.

Tickets

Delegate tickets are priced at US$600 to include the full day of plenary sessions on 4 December, with evening receptions on 3 and 4 December, and a boat trip and lunch on Po Toi Island on 5 December. APTRA has negotiated preferential rates at the conference venue, the Kowloon Shangri-La hotel. Registration and hotel bookings can be made via the event registration site.

Further details: email Rajiv Malhotra, APTRA General Manager, Events & Membership: rajiv.malhotra@aptra.asia

Singapore 26 May 2025 – The Asia Pacific Travel Retail Association is delighted to announce it will be hosting the first APTRA East Asia Forum in Hong Kong on 3-4 December 2025.

Sunil Tuli, President of APTRA and Group Chief Executive, King Power Group (Hong Kong) remarks, “Following the popularity of the APTRA India conference and, in response to requests from several members, it is timely for us to shine the spotlight on the eastern region of Asia Pacific. With significant geo-economic turbulence and trade shifts, it is an especially relevant time to support our members navigate these conditions and understand multiple dynamics, including the evolution of the Chinese consumer, the influence of emerging markets and the fact that tourism figures in the surrounding region are out-pacing retail growth.

“APTRA is on a mission to support our members and the wider industry through opportunities and through challenging times. As an organisation spanning over 45 markets, our intention is to continually build on the service we offer across the entire region by sharing insights, research and experience, coupled with valuable networking opportunities.”

The APTRA East Asia Forum will be open to the travel retail industry and further details will be announced in mid-June. In keeping with APTRA’s not-for profit status, tickets for the event will be priced to cover costs.