Graham Nicolson, Sales Director at Tomatin introduces the brand to APTRA members
Founded in 1897 near Inverness in the beautiful Highlands of Scotland, the Tomatin Distillery Company produces and markets Highland Single Malt Scotch Whisky. Japanese-owned since 1986, Tomatin is a multi-award winning distillery which exports to over 60 markets worldwide.
Launched in travel retail in 2017, the company focused initially on Europe and is now pushing into Asia.
“We look upon Asia Pacific as a region of huge potential and high growth for Single Malt,” commented Graham Nicolson, Sales Director at Tomatin. “We produce a luxury product and see the demand for aged whisky in the region as being key to the continued growth of our company. We have a great domestic presence in certain Asian markets and the next logical step is to offer high-quality SKUs in the travel retail sector.”
Tomatin’s core offering includes a wide range of high-quality Scotch whisky from 8-year-olds to 40-year-olds, with the possibility to offer older aged specialist bottlings further down the line.
“We offer age statements on our travel retail range, which not many of our competitors can do,” explained Nicolson. “We can also offer high-quality single cask bottlings, and again this is not something you can find readily available.”