Singapore 21 August 2025 – APTRA is pleased to confirm further details for its Northeast Asia Forum, 3-5 December 2025 in Hong Kong.

The event is held in collaboration with the Airport Authority Hong Kong and Hong Kong International Airport as platinum host partners. In addition, Avolta and King Power are confirmed as gold partners, while Pernod Ricard is the lead drinks partner. Other partners will be announced in due course.

The event commences on Wednesday 3 December 2025 with afternoon check-in and networking at the Shangri-La hotel in Kowloon. This is followed by an evening reception at the nearby Mondrian Hotel. A full day of conference follows on Thursday 4 December 2025 with an evening reception, both at the Shangri-La hotel. On Friday 5 December 2025, delegates are invited to join a networking boat excursion including lunch on the picturesque Po Toi Island.

The conference plenary sessions will include detailed research and consumer insights on the new travel and purchasing priorities of Chinese consumers and other major demographic groups impacting the region. Additionally there will be in-depth analysis of the core categories with retailers, brands and other experts sharing their perspectives on the optimal strategic approach to the Northeast Asia region as travel retail heads towards the second half of the decade.

Sunil Tuli, President, APTRA and Group Chief Executive, King Power Group (Hong Kong), remarks, “The Northeast Asia market is currently marked by stark contrasts. The return of Chinese travellers in impressive numbers, coupled with rising travel figures across the region, signals a robust resurgence in mobility. Yet, in clear contrast, travel retail spending lags behind, stubbornly refusing to rebound to pre-pandemic levels. Recognising this divide, APTRA is committed to bringing together influential voices to shed light on the underlying challenges that fuel this widening gap and to devise meaningful strategies to reignite growth. This is an urgent call to action. The rapid evolution of consumer behaviour, driven by the relentless influence of social media, through streaming, scrolling, searching and shaping choices about where and how to shop and what to buy, threatens to undermine the allure of travel retail. If proactive steps are not taken, we risk seeing this dynamic erode the sector’s appeal well before the decade’s end. The future of travel retail hinges on our ability to understand, adapt and unite behind effective solutions for sustainable growth.”

Alby Tsang, Director of Retail and Property Development at Hong Kong International Airport, stated, “We are delighted to partner with APTRA in hosting the Northeast Asia Forum. At Hong Kong International Airport, we are committed to innovating concepts and experiences to meet the evolving expectations of global passengers. The Forum provides an invaluable platform for industry leaders to discuss retail innovation, passenger engagement, and sector challenges brought by evolving market conditions. We look forward to engaging with other industry participants to share perspectives on travel retail’s future development.”

Delegate tickets are priced at US$600 to include the full 3 days of the programme including the evening receptions, boat trip and lunch on Po Toi Island. APTRA has negotiated preferential rates at the Shangri-La Hotel.
To register your interest in attending the Forum and for hotel bookings, please email APTRA’s General Manager, Events & Membership: rajiv.malhotra@aptra.asia

A range of sponsorship opportunities is available and interested parties are invited to email APTRA’s Executive Director, Anne Kavanagh: anne.kavanagh@aptra.asia

ENDS