APTRA boosted by strong presence at TFWA Asia Pacific show
APTRA demonstrated its increasing prominence in Asia Pacific, playing an active part in the TFWA Asia Pacific Conference & Exhibition in May with a rousing address by then-incumbent President Sunil Tuli in the plenary conference session, as well as his participation in the TFWA Industry Associations Workshop. Talking to the conference theme “Striving for perfection”, Tuli addressed some of the imperfections in the industry and focussed on how the industry associations like APTRA and its counterparts are striving to iron out these imperfections. He publicly applauded those companies who have signed up to support the APTRA Responsible Retail Training Programme and called upon all liquor companies, which have not yet pledged their support, to step forward and do so. The stand at the exhibition, enabled APTRA’s executive team to meet with existing and potential members to talk about the association’s work. The event also provided an opportunity for APTRA to meet with colleagues from fellow regional associations ETRC and MEADFA as well as concerned industry stakeholders to discuss some of the challenges the industry is currently facing.