An APTRA delegation met with the with the Indian Central Board of Excise and Customs (CBEC) Commissioner earlier this month to seek clarity on the recently announced rule change with regards to sale in Indian Rupees and the display of prices in dual currencies at India’s duty free shops. The new regulations enable passengers to pay in Indian currency up to 25 000 Rs – a welcome change by the industry. The regulations also require that the exchange rate be displayed in stores which does not create any specific challenge. Retailers in India were concerned by the impracticality and logistical challenges of displaying the prices of every SKU in the stores in both USD and Indian Rupees (INR). The display of product prices in INR, it was confirmed by the Commissioner, is permitted via electronic displays, bar code scanners, APPs or other such devices at various locations around the store, where both the USD and INR prices are to be displayed alongside each other as opposed to on every SKU.
The first in the 2016-2017 APTRA research series has been published in the members’ area of the APTRA website. The study is the first in a 10 part series over this year and next, commissioned from APTRA’s research partners m1nd-set. The report, which is based on the findings from over 1000 consumers who have travelled in the past three months, looks at certain trends such as the conversion and penetration rates, average spend, tendency to purchase on impulse versus planned purchases. The report also covers topics such as key drivers to purchase and barriers to purchase, the behaviour of first time buyers, the impact of sales staff and use of technology when shopping in travel retail. One in four travellers, the report reveals, purchased something for the first time in duty free they hadn’t previously purchased. This is invariably the Millennial customer segment. This is particularly the case for the electronics, toys and souvenirs categories. To access the full report, please log into the Members Only section on the APTRA website.
The third successive research company in three months has signed up as Associate Members of APTRA. International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. The company advises specifically on technology purchases and business strategy. The company, which is more than 50 years old, has a team of over 1100 analysts providing global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.
IDC also organizes seminars and workshops to educate line of business decision makers on retail digital transformation and future disruption.
Research Director, Mike Ghasemi says “We look forward to offering these events to APTRA members on a complimentary basis to help them understand more insights on the future of retail.
For more information see www.idc.com or contact Research Director Mike Ghasemi (full contact details in the Members area).
The next editions of the APTRA Insights Seminars will take place in Sydney at KPMG offices (address to be confirmed) on the morning of Tuesday 15th November. The Hong Kong edition will take place during the afternoon of Friday November 18 from 2pm to 6pm at KPMG’s Hong Kong offices in Central (8/F, Prince’s Building, 5-5E Ice House St, Central, Hong Kong).
The seminar which focusses on consumer behaviour among consumers from around Asia Pacific will focus on various aspects. Australian travel and retail consultancy TravConsult will discuss how best to engage with consumers based on the different cultures and customs from Chinese to Korean, Japanese and other key Asian nationalities and share insights on some of the key consumer marketing platforms in each market. m1nd-set will share greater depth on the latest consumer research from travellers across Asia, with a particular focus on the use of technology by shoppers in travel retail.
Communications agency FILTR will discuss concrete next steps for the industry to implement effective retail technology, based on the m1nd-set findings. APTRA’s Insights Seminar partners KPMG will also share their latest research on disruptive technology in retail to give some insights on what the near future holds for consumer technology in the retail environment.
To reserve your seat at either event, please contact APTRA Administrative officer Sharolyn Paul (email@example.com).
APTRA would like to thank all the sponsors of the seminars for their support: Bommidala, Brown Forman, Changi Airport, DFS, JR Group, Jonathan Holland & Associates, Moët Hennessey, Pernod Ricard, PUIG, Regent Travel Retail Group, Remy Cointreau and Treasury Wine Estates.
Think with Google
In this edition of Google’s “Think with Google” service, the internet marketing giant reveals how Beacon technology can make the shopper experience seamless, creating few gaps between the various retail channels. In today’s omnichannel consumer market, shoppers are increasingly looking to get what they want when they want it. Google explains how new open source Beacon technology enables retailers to communicate with consumers via websites, and mobile apps. And the technology is not just one-way. Beacons enable marketers to analyse which mobile advertising messages are more effective in driving consumers into stores. As the article concludes, the technology and usage is expected to grow exponentially in the next five years.
Read more here…
India will become the world’s sixth largest corporate travel market in the next five years, based on forecasts in a report by the Global Business Travel Association (GBTA) Foundation. GBTA says India will jump four places to take the sixth place, but will already surpass both Brazil, South Korea and Italy between this and the end of next year.
According to GBTA, India will see a growth of 10.7% in business travel spending for the market in 2016 followed by another 10.2% next year. Domestic spending would be the key driver of India’s overall business travel performance, which is expected to grow 11.5 per cent in 2016 and 10.3 per cent in 2017, while international travel will grow by just over 3% in 2016 but will increase to around 9% in 2017, spurred by an improved global economy.
Read the full article here…
An APTRA delegation including members from the tobacco category is due to meet representatives from China’s State Tobacco Monopoly Administration (STMA) this week. STMA issued a decree earlier this year proposing that stickers are to be applied on tobacco products to identify origin and sale location of the products. While stickers are already in place in China, under the proposed rules, the stickers would have to indicate the name of each retailer which would create severe complications and cost to the supply chain. The delegation will meet with STMA to discuss the decree, seek clarity on the intentions of the regulations and discuss more practical alternative solutions for the industry.
Please refer to the LAGs section of the APTRA website in the members’ only section (login and password required) to view the ETRC Guidelines to retailers when selling LAGs to passengers transferring through EU airports. Please also refer to the EU website: http://ec.europa.eu/transport/modes/air/security/aviation-security-policy/lags_en.htm
Incheon International Airport and Indian spirits company Aspri Spirits are the latest companies to join the Association. Contact details are in the members section of the APTRA website. (more…)
APTRA is delighted to welcome its second Associate Member – another research company, UK based Counter Intelligence Retail (CiR). With a team of 35 specialists, CiR provides market intelligence and shopper marketing activations for the duty free and travel retail sector. Its products include market, consumer and shopper research, “Business Lounge”, an online traveller and air travel intelligence hub, category management including extensive data analysis, strategy development and store design services, fieldwork in airports around the world and digital marketing services. (more…)