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How to optimise the mobile travel environment

Article seen on at this link.

It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of using the mobile web to book reservations and engage with brands on the go. And now more than ever, travelers are using their smartphones and tablets to book flights, locate nearby restaurants, and reserve hotel stays.

According to a recent Nielsen study, mobile activity has a significant effect on travelers’ path to purchase as 46% of mobile travel researchers ultimately make a purchase, with 33% intending to complete a transaction within a day. In the UK, it has been reported that travel sites’ mobile traffic has doubled in a year from 10.2% in August 2011 to 20.5% in June 2012…

The article goes on to discuss the importance of mobile devices including tablet PCs to the travel environment, illustrating how the mobile is becoming the device of choice for travellers when booking travel, as well as how tourism brands are becoming increasingly conscious of the need to devise a mobile-centric design to their online services.

The article is written by Carin Van Vuuren, chief marketing officer at Usablenet.


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