RRTP rolls out with Changi and DFS
Staff working in DFS stores at Singapore Changi Airport are the first travel retail professionals to embark on the new APTRA Responsible Retail Training Programme (RRTP). Two back office and 16 front line sales staff have started the web-based modules and the remaining 14 sales staff will commence training when shift patterns and workload permit. The RRTP is a bespoke training package for customer service staff in airports, ferries and downtown duty free stores which is designed to implement the principles of the Self-regulatory Code of Conduct for Alcohol Sales which APTRA introduced in 2012.
The objective is to ensure that staff members respect local and international sales regulations when selling alcohol in duty free and travel retail stores and refrain from selling to passengers whose purchases may be seized by customs authorities on their onward journey. The programme has drawn other retailers too, with WDFG and Dufry Cambodia also enrolling their staff through the training.
APTRA President Jaya Singh said retailers are strongly encouraged to follow suit to demonstrate the industry-wide responsible approach to liquor retailing. “I urge all those travel retailers who are engaged in liquor sales to contact us and arrange to take part in this training programme. The more members of the industry who embrace the fine principles outlined in our Code of Conduct, and are seen to do so, the better our reputation as an industry will become and the more our views will be embraced in advocacy issues in the future.”