New retail research and webinar round-up

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New in 2018, APTRA will be bringing you a summary of the latest complimentary retail insights available online, provided by various research companies, trend scouts, technology companies and publishers.

All resources, whether white papers, webinars or articles are available for free download/registration on the web.

This first summary features a number of forecasts of retail and consumer trends to be watchful for this year.

 5 Trends for 2018

Published by Trendwatching.com – www.trendwatching.com

This trend-watching (hence the name) website reveals 5 key trends that need to be on the radar of every switched-on business professional in 2018

1. A-Commerce
Here’s what comes after e-commerce and m-commerce.

2. Assisted development
Post-demographic consumers are crafting new narratives of adulthood. In 2018, they’ll look to brands to help.

3. Virtual companions
Virtual entities make the leap from assistants to companions.

4. Forgiving by design
Post-purchase forgiveness is 2018’s must-have feature.

5. Glass box wrecking ball 
A revolution in transparency is just getting started.

You’re about to discover a selection of innovations that are (re)defining the expectations of customers around the world. These innovations – and the 5 big consumer trends they represent – offer you insights into what your customers will want next.

http://trendwatching.com/quarterly/2017-11/5-trends-2018

For more trends & innovations happening in Asia follow Trendwatching.com’s Asia Instagram account https://www.instagram.com/trendwatching_asia.

 

8 Critical Campaigns for digital marketers

Published by Retail TouchPoints www.retailtouchpoints.com

“To build a strong e-Commerce marketing program, retailers must stop treating all of their customers the same, and start using customer behavior to inform when and how to communicate with them.

Marketers can increase email conversion rates by 30% on average by coordinating campaigns across search, social, web and mobile.

This white paper identifies eight campaigns every e-Commerce marketer must implement to succeed in 2018, and provides tips and tricks to delivering effective campaigns.”

Download the white paper at this link…

 

Insights and predictions from 17 retail industry experts

Published by Retail TouchPoints.com www.retailtouchpoints.com

“In this special report, 17 expert contributors will guide you through many of the most critical topics facing the industry, including:

-       Impact of new technologies: AI, IoT, virtual/augmented reality and voice are becoming significant change agents in 2018;

-       Cross-border commerce challenges: Shopping and browsing have no borders, but logistical issues still limit international opportunities;

-       Rethinking brick-and-mortar stores: Retail is reaching a tipping point where stores must be remodeled to accommodate cross-channel behaviors; and

-       Advancing personalization: Retailers must “right-size” their personalization efforts in order to achieve maximum ROI.”

Download the full report at this link…

 

The future of travel: New consumer behavior and the technology giving it flight

Published by Google www.thinkwithgoogle.com

“Today’s travelers are impulsive and hungry. They want faster information and more personalized experiences. View the latest data on the travelers’ purchase journey and learn what platforms companies are using to get ahead.”

Access the report here:

https://www.thinkwithgoogle.com/marketing-resources/new-consumer-travel-assistance

and data summary here:

https://www.thinkwithgoogle.com/data-collections/future-of-travel-data/

 

Priorities of female travelers – less automation and sharing, more details

Published by Tnooz www.tnooz.com

“IATA’s latest Global Passenger Survey was once again dominated by responses from men (65%)… The study, published during this year’s IATA World Passenger Symposium in Barcelona, makes you ponder whether women have significantly different needs and expectations of air travel.”

Read the article here: https://www.tnooz.com/article/female-travelers-automation-iata

Webinar events coming soon…

 The Top 10 Global Consumer Trends for 2018 : February 13th

A webinar by Euromonitor www.euromonitor.com

Register for this Euromonitor Webinar on what to expect from consumer trends in 2018.

“Consumers are adopting clean-living, more minimalist lifestyles, where moderation and integrity are key. They are keen to secure a more ordered existence for themselves and the impact of mobile and internet is resulting in a number of disruptive trends.”

http://go.euromonitor.com/webinar-consumers-2018-top-global-consumer-trends.html

Webcast on the digital impact on holiday retail sales: February 13th

By Retail TouchPoints www.retailtouchpoints.com

On Wednesday February 14th, Heather Marsh, VP of e-Commerce at Johnston & Murphy, will share highlights from the recent holiday season, along with Caila Shwartz, Business Intelligence Senior Analyst for Salesforce Commerce Cloud. They will discuss:

-       A detailed analysis of the season across retailers and channels;

-       What the new milestones in mobile shopping mean for 2018; and

-       The impact of artificial intelligence (AI) during peak shopping days.

The webcast on Wednesday, February 14 at 1 PM ET will discuss how to help guide consumers along the shopping journey and remove friction from the mobile experience. Click the link below to register:

https://event.on24.com/wcc/r/1589920/E15814907DE401612C555A2EFA7B0A9E

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