Final chapter of Asia Pacific consumer research published

APTRA 2015 Total AsPac Research ReportThe 7th and final part of the 2015 consumer reports from m1nd-set has now been published on the APTRA website. The report looks specifically at Asia Pacific nationalities shopping behaviour when travelling around Asia Pacific. The report analyzes shopping behaviour from a number of major Asia Pacific markets including China, Korea, Japan, Singapore, Australia, New Zealand, Malaysia, Indonesia and India.

The results show significant differences in terms of interest across the various categories, including preferred categories per nationality, reasons for purchasing, frequency of purchases, planned versus impulse buying across the markets and the differences in the impact of sales staff and promotions. All reports are available in the members’ only section of the APTRA website.

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