APTRA is boosting the uptake of its Responsible Retail Training Programme (RRTP) with a promotional video which encourages brands as well as retailers to enrol their frontline staff and by offering the programme in four languages. Members from the alcohol category are being sent an explanatory document and a link to a short promotional video that guides suppliers and retailers through the objectives and content of the training. The video can be viewed by clicking the image above or on the training page here: http://www.aptra.asia/activities/training.
Major travel retailers in the Asia Pacific region have already embraced the initiative and enrolled their staff on the programme, which is free, easy to access online and soon to be made available in Korean, Chinese and Japanese in addition to the current English version. A number of companies have committed to the programme since this enrolment drive began and APTRA expects to see a significant number of staff trained in the coming weeks and months.
For more information please contact APTRA Executive Officer Michael Barrett: [email protected] | +855 89 772 600.