APTRA President’s Year-End Message

Dear APTRA members,

2018 has been a productive and optimistic year for APTRA. The travel retail industry maintains to grow at an average of 8.1% year on year, hence we are excited to welcome more new members ranging from Airports, to Retailers and Brands alike.

We have seen success in a number of research projects as well as further development in our responsible retail training program.

2019 brings an exciting new project. APTRA collaborates alongside DFWC to develop an Economic Impact Study for our region. We believe this will truly deliver greater understanding in the value that is derived from our industry, helping all members in various capacities.

I have thoroughly enjoyed working with the board of APTRA in 2018, and I want to take this opportunity to thank them all for their immense contribution during the year. Hume Brophy continues to be a strategic partner in assisting our advocacy mission, and has helped APTRA transition very smoothly during the year of new leadership. Lastly, I would like to welcome our new Executive Director, Christina Oliver, to the Association and wish her all the best in her new role.

APTRA plays a critical role in nurturing and protecting the duty free and travel retail industry in the Asia Pacific region, helping all of our trusted members in preparing for tomorrow, we thank each and every member for being part of our journey.

Happy New Year, & Best Wishes for 2019

Andrew Ford

President – APTRA



APTRA’s work advocating on behalf of the industry continued together with Hume Brophy, with a focus on the threat posed by the Protocol to Eliminate Illicit Trade in Tobacco Products. While the evidence-based research into duty-free has been postponed, in line with the industry’s position, APTRA and its sister industry associations continue to work together to demonstrate to Governments and other stakeholders that duty-free is a responsible business, and a rigorously controlled sales channel.


The Responsible Retail Training Program is one of APTRA’s flagship initiatives. An online training program to ensure compliance for the DFWC Global Code of Conduct for responsible alcohol sales for frontline retail sales staff. Over 1,200 staff members in Asia have undergone the training. We are proud to announce that DFWC, recognise this training as added value and a tool to help assist in standardised training across all retailer and alcohol members.

In response to demand, APTRA also created the training modules in Mandarin, to ensure more members staff have access to this training resource.


For 2018, APTRA partnered with m1nd-set and released 6 research reports covering the following airports, across Shanghai Pudong, Hong Kong, Tokyo Haneda, Kuala Lumpur, Singapore Changi, Bangkok Airport. The research reports were presented during the APTRA Insights Seminar detailing traffic flow and consumer purchase behaviours across these named airport hubs.

Our Associate Member, CiR has also published its latest report, on the Australia Traveller & Malaysia Traveller with a special infographic summary exclusively for APTRA members.

APTRA research is proudly sponsored by our members PUIG, Interparfums and Distell.


A special thank you to members who sponsored APTRA’s 2018 Insights Seminar, where the latest research is presented in an industry forum in conjunction with KPMG.  We had a series of successful events in 2018

  • APTRA Cocktail – held in Hong Kong last February, well attended & exclusive to members
  • APTRA Airport Forum – proudly hosted by Changi Airport Group and sponsored by DFS Group
  • APTRA KPMG Seminars where APTRA’s research was shared, these seminars were held in May, November and December, proudly sponsored by Auckland International Airport, Beam Suntory, Brown Forman, Bommidala, Changi Airport, Distell, Edrington, Jonathan Holland & Associates, Moët Hennessey, Pernod Ricard, Regent Asia & Treasury Wine Estates.

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