APTRA has laid out its research strategy for 2018-2019 which will include a sharp focus on data that will be of particular interest to members of the Association.
Twenty reports will be compiled over the two year period by m1nd-set, APTRA’s research partner since 2011, combining consumer insights and air traffic forecasting. The airports under the spotlight in 2018 will be Beijing, Tokyo Haneda, Hong Kong, Jakarta, Singapore, Sydney, New Delhi, Shanghai Hongqiao, Mumbai and Auckland.
In 2019 the airports under scrutiny will be Shanghai Pudong, Bangkok, Guangzhou, Kuala Lumpur, Incheon, Manila, Chengdu, Melbourne, Tokyo Narita and Taipei. Each study will be based on 1,000 interviews conducted airside with business and leisure passengers from a wide spectrum of origins and backgrounds. Respondents will be asked for their attitudes to duty free & travel retail, their purchase motivations, the role of promotions and sales staff, and the impact of changes to customs allowances, among other subjects.
m1nd-set’s air traffic forecasting is based on Direct Data Solutions, a unique initiative developed jointly by IATA and the Airlines Reporting Corporation which is widely considered the ‘gold standard’ of airline ticket data.
The current 2017 research programme, which is sponsored by Interparfums and Rémy Cointreau, will soon reveal insights on consumer behaviour by Indian, South Korean and Japanese shoppers, sequels to the Chinese consumer insights which were published last month.
Andrew Ford, President APTRA, commented: “A key objective for APTRA is to enhance the service we provide to members across Asia Pacific and an important element of this is airport-specific research. Besides being available exclusively to members to download, the headline results of the research will be shared at future APTRA Airport Forums and Insights Seminars.”
For more information please contact APTRA Executive Officer Michael Barrett: firstname.lastname@example.org | +855 89 772 600.