Responsible Retail Training
APTRA’s Responsible Retail Training Programme (RRTP) is based on the ethics and principles outlined in the DFWC Global Code of Conduct.
The Responsible Retail Training programme (RRTP) which was originally pioneered by APTRA in 2014 and rolled out successfully to over 2,000 front-line staff in Asia Pacific, has now been adopted by DFWC to expand globally through other regional associations.
The RRTP is an interactive, module-based training programme which is designed to reinforce regulations and best practice on the sale of alcoholic drinks in duty free. It is offered free to all companies – brands, retailers, commercial teams, communications and promotional agencies – who want their associates to take the training and thereby demonstrate that they are marketing and selling alcoholic products responsibly across the duty free channel.
Key features of the updated version:-
• fully updated and globalised content in line with the DFWC Code f Conduct
• new mobile-friendly design: users can complete on their own device, e.g. to/from work
• quick access: no email confirmation, option to log in with Facebook/Google
• 30 minutes self-paced training (users can complete in different sessions)
• certificate of accreditation issued to successful participants.
To understand more about the programme and how it works, please watch this brief video…
Currently around 2000 staff have been trained on the ethics and principles of responsible retailing through the APTRA programme from the following companies.
Changi Airport, Colombo Management Hong Kong, Delhi Duty Free, DFS, Dufry, Edrington, Goodman Classic, Heinemann Asia Pacific, Hong Kong International Aiport, Hyderabad Duty Free, Ian MacLeod, Malaysia Airports, Dufry, Pernod Ricard and Brown Forman.
Airports around the region are encouraged to ensure their retailer’s shop floor staff and brand ambassadors take the training.
Please note that the above video is also available in Chinese, Korean and Japanese. Please see below…
For more information please contact Sharolyn Paul ([email protected]) / +65 88 22 2527
Chinese Mandarin version