APTRA Consumer Research
As a fundamental mission of the association, to further the knowledge and encourage information exchange, APTRA has increased its focus on research in recent years to assist members in their understanding of past performance, current trends and future opportunities. Below is an outline of some of the reports that APTRA has been producing on behalf of our members.
Please note that the research reports are available exclusively to APTRA core members through the member’s only section of the website. Associate Members can however access the sub-menu to the APTRA Insights Seminar presentations.
For more information on how to join APTRA, please see the section “How to join“.
Since 2011 APTRA has been conducting research across a variety of themes, categories and markets in partnership with research organisation m1nd-set. The research is carried out across m1nd-set’s proprietary database of travelling consumers. For a full list of research topics available, please see below.
The 2016 research is kindly sponsored by DISTELL and IAN MACLEOD.
In early 2016 APTRA approved its 2 year research plan. A survey of members was conducted late 2015 to assess the level of research investment members would like and the research themes they are most interested in. The results of the survey pointed to a desired increase in investment into the research and called for more of the same type of research that has been conducted to date.
APTRA retained current research partner m1nd-set’s proposal for a 2 year plan covering 10 markets including China where tier 1, 2 & 3 cities will be covered separately. The reports will also provide data on reasons for travelling, current & future trends and traffic forecasts as well as the macro-economic context for each market.
For markets already covered in 2017 which have already been the subject of research in 2015 such as India, China, Korea and Japan, a comparative analysis of the behaviour and trends will also be provided.
The reports will be published in the members’ only section of the APTRA website.
In 2016 the APTRA Insights Seminars, now in their third year, visit Singapore, Mumbai, Sydney and Hong Kong. The 2016 seminars have received strong sponsorship support from the following companies:
2015 has seen a marked increase in interest and support of our research programmes. The year commenced with a comprehensive report on Chinese consumer behaviour sponsored by Diageo and presented at the second edition of the TFWA/APTRA Chinese Century Conference in Shanghai in March. Other research already published include a report on the confectionery category and research on traveller shopping behaviour in Cambodian airports, This was presented at the TFWA Asia Pacific conference in Singapore in May.
2015 also saw the second edition of the APTRA Insights Seminar, with the first round in Singapore in May. The roadshow, which was sponsored by Brown-Forman, Delhi Duty Free, Diageo, Moet Hennessey, Pernod Ricard, Philip Morris and PUIG, travelled to Singapore, Seoul, New Delhi and Hong Kong.
In 2014 APTRA initiated a series of studies designed for members, based on a qualitative survey of members’ requirements and expectations in terms of consumer insights. The research programme that was put together as a result of this survey includes studies on gifting, fashion & accessories, the impact of security regulations, consumer views on airport services and expectations for airports of the future and a special category focus on eyewear, which was the subject of bespoke seminars in partnership with the major eyewear companies.
In 2013, APTRA undertook the first Insights Seminar roadshow in partnership with research partners m1nd-set and consultancy firm KPMG. The insights were presented in 7 cities around Asia and Oceania to around 300 industry members.
In 2012 APTRA partnered with industry research organisation Generation to provide exclusively to APTRA members regular updates on the performance of the industry in terms of sales across all channels and all categories throughout the Asia Pacific region. The periodical reports will enable members to view the monthly progression over the previous 12 months with charts showing the percentage variations month by month. Generation is providing this proprietary data on an exclusive basis so members will only be able to access the reports through the members’ only area of the APTRA website, where all other APTRA research reports can be accessed.
The Asia Pacific Low Cost Carrier research, produced by Nyras Capital, was also produced in 2012.
The Asia Pacific Customer Segmentation Research by m1nd-set : available in the members’ only section.
Part one: Category focus – Fragrance & cosmetics
Part two: Airport shopping behaviour
Part three: Category focus – Alcohol
Part four: Promotions and Offers
Part five: Tobacco buyers
Part six: Penetration, Conversion & Motivation
This report is kindly sponsored by:
Part seven: Category focus – Confectionery
Part eight: Customer service & best practice
This report is kindly sponsored by:
Part nine: Gifting in Duty Free and Travel Retail
This report is kindly sponsored by Kingpower Group Hong Kong Ltd.
Part ten: Inflight duty free shopping behaviour
Part eleven: Price perception and perceived value for money of duty free shops
This report is kindly sponsored by Remy Cointreau.
Part twelve: Category focus: Fashion/Accessories/Jewellery & Watches
CAPA-APTRA Indian Travel Retail Report
APTRA is also pleased to announce a partnership with CAPA India for the production of a travel retail report on the Indian market. The report includes 10-year traffic and retail revenue forecasts for the metro airports. CAPA estimates India’s airports will handle approximately 450 million passengers annually by 2020, making it the third largest market in the world
India’s retail profile is made complex as consumer behaviour evolves rapidly, driven by demographic and socio-economic developments. Increasing urbanisation, the influence of the media, changes in tastes and aspirations brought about by increasing wealth, generational shifts in attitudes towards consumption and the influx of millions of first time travellers, will all contribute to driving unique changes to challenge the travel retail industry
Broader trends in the aviation industry – such as the growth of low cost airlines, airport privatisation, regulatory and fiscal issues, and the ability for industry stakeholders to work together – also have an important influence on retail activity and are each addressed in the report.
To access the executive summary of the report which CAPA is pleased to provide to APTRA members on a complimentary basis, please access the members’ only section of the website with your login and password by clicking here..