A look ahead to 2018 APTRA consumer insights

As announced earlier this year APTRA has renewed its partnership with Swiss research agency m1nd-set for the next two years, to provide members with airport specific research. The research will combine consumer insights and air traffic forecasting for 10 key airports each year from across the Asia Pacific region. The airports surveyed in 2018 are Tokyo Narita, Hong Kong, Singapore, Incheon, Bangkok (BKK), Shanghai Pudong, Kuala Lumpur, Beijing, Guangzhou and New Delhi.

The Consumer Insights will be based on face to face interviews with international passengers conducted airside at departure gates at each of the selected airports. m1nd-set has dedicated airport fieldwork teams thanks to a longstanding partnership with IATA. The Air Traffic data will show the air traffic of each of the airports in the last 12 months, as well as the detailed forecasting (nationalities, destinations etc.) even down to specific terminal level for the next 12 months. The data is combined with m1nd-set’s consumer insights via its Business 1ntelligence Service (B1S) to provide a holistic overview of passenger behaviour and traffic forecasts for each individual airport surveyed.

APTRA members will have access to the most accurate air traffic data available as these forecasts developed in partnership with IATA include global airlines ticket sales data from around 500 airlines, over 20 global distribution systems (GDS) and 80,000 travel agents across the world. The first report will cover Hong Kong International Airport, to be published in February. APTRA Members will then receive up-to-date reports for a new airport each month.

Leave a Reply