A bullish outlook for Chinese outbound travel

A bullish outlook for Chinese outbound travel

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Hong Kong, Singapore and Tokyo are reportedly among the preferred destinations of Chinese travellers – but as this article on International Business Times website reports, a number of US and European destinations also feature in the top 20. Intra-regional traffic within Asia Pacific remains the highest as the article graphics also demonstrate. With more than 100 million outbound passenger trips expected in 2020, up from around 80 million in 2012, around 60% of international hotels will be offering customised services to Chinese travellers to capitalize on this increasingly dominant passenger segment. In an associated article, the retail behaviour of the Chinese traveller is dissected. It is reported that 62% of luxury purchases in Europe in 2011 were made by Chinese travellers and that 75% of Chinese travellers purchase more than three luxury items when travelling. Read more here. (Scroll down below the “Charging Bull” article for the information on Chinese traveller behaviour.)

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