APTRA APPOINTS HORIZON CONSUMER SCIENCE AS RESEARCH PARTNER

The Asia Pacific Travel Retail Association (APTRA) is pleased to announce the appointment of Horizon Consumer Science as its new research partner.

APTRA has been contributing to the regional industry’s knowledge bank with high-quality research for over a decade. This new partnership, which spans the next few years, will study topics of relevance to the Asia Pacific duty free and travel retail industry, including regional trends analysis coupled with consumer level research.

The first research study to be undertaken by Horizon for APTRA will be a report on ‘The Emerging Asian Traveller’, which will give insights into which nationalities, besides the Chinese, are the up-coming traveller groups out of Asia. Which other nationalities should we start to understand and plan for, what numbers do we anticipate, and by when will we see this growth. This report is due to be launched in Q4 2019 and will be available exclusively to APTRA members.

With offices in Australia, North America and the Czech Republic, Horizon has a solid reputation for driving analytical and scientific data-driven research that can help businesses decide on commercial priorities. It is also noted that Horizon has more than 20 years’ experience in the travel retail field.

APTRA’s research falls under the Association’s strategic pillar of knowledge-building. This year, APTRA’s investment in research is evident with its commitment to delivering the first Economic Impact Report for Asia Pacific this autumn. This report not only suggests the commercial impact of travel retail across Asia Pacific, but looks into the potential job creation, the effect on GDP and the impact on other channels. This offers APTRA members a macro view of the industry’s impact and is coupled with APTRA’s reports into regional trends and the consumer level research on purchasing habits.

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CASTING LIGHT ON SILHOUETTE

 

   

Ernst Silbermayr, Head of International Retail Sales at Silhouette International Schmied AG presents an outline of his company and explains why they joined APTRA. Family owned Silhouette International has been manufacturing lightweight titanium eyewear at its base in Linz, Austria for 55 years.

Founded in 1964 by Anneliese and Arnold Schmied, the company’s mission was to turn a vision aid into an accessory to improve not only vision but also the wearer’s appearance. This mission originally came to life with just five employees and one designer, Dora Demmel. Today, with 1,600 employees, Silhouette distributes eyewear to more than 100 countries with a strong focus on Europe, Japan, Korea, China and the United States.

The company is no stranger to travel retail, having built up a distribution network in airports, airlines, border, downtown, ferry and cruise outlets all over the world over the last 25 years. Today they consider their products to be the benchmark in premium eyewear. “Our products are handcrafted in Austria,” explained Ernst Silbermayr, Head of International Retail Sales. “You need around 360 steps to finish a pair of Silhouette sunglasses.”

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