APTRA’s LATEST RESEARCH REPORT YOU CAN’T AFFORD TO MISS
The Chinese traveller has been a discussion point for a number of years, but as we start to see a younger demographic on the travel scene, are we ready to serve up the right goods to this younger audience?
UNDERSTANDING YOUNG CHINA
The full report is available to members for download from the members’ section.
APTRA is delighted to offer members exclusive access to our new in-depth report on the behaviour, perceptions and expectations of 18 -30-year-old young Chinese travellers.
Commissioned by APTRA in partnership with TFWA and prepared by NPD Travel Retail, ‘Understanding Young China 2019’ is based on interviews with over 2,000 travellers aged between 18 and 30, with a benchmark comparison group of over 1,000 older Chinese travellers.
In addition to the data analysis, NPD conducted 60 one-on-one interviews with young Chinese buyers, non-buyers and non-shoppers in the duty-free & travel retail zones of three major airports, Guangzhou, Singapore Changi and London Heathrow.