The inaugural APTRA Airports Forum on 7th May at Singapore Changi Airport produced fascinating data for delegates and established a benchmark for future meetings.
APTRA board member Andrew Gardiner from Melbourne Airport chaired the meeting, which was attended by 15 commercial and retail executives from 10 airports. He explained that APTRA is investing in a series of initiatives to assist airports, including airport specific research that they will be able to access via the online APTRA Airport Resource Centre.
APTRA’s research partner m1nd-set and its partner IATA presented detailed airport shopper insights, traffic and forecasting reports while Changi Airport lifted the curtain on the new Terminal 4 with a preview of some of the innovative commercial executions. Gardiner underlined that other airports will be encouraged to share similar data on retail innovation, sales performance and other information at future forums.
The forum concluded with a cocktail at the DFS Whiskey House in the Terminal 2 departure lounge, where attendees were treated to a blind tasting of several prestigious single malts. The Forum was sponsored by Changi Airport, DFS and Edrington.
The 2017 APTRA KPMG Insights Seminar series kicked off in Singapore on 10th May with a breakfast workshop attended by over 60 delegates.
Clara Perez, Travel Retail Research Director at m1nd-set presented the results of the latest research conducted for APTRA into the consumer behaviour of South East Asia travellers while m1nd-set CEO Peter Mohn switched the focus to Tiers 1, 2 and 3 cities in China.
Anson Bailey, Head of Asia Pacific Consumer Markets at KPMG gave a presentation on the latest trends in artificial intelligence, cognitive computing, the so called “internet of things” and other aspects of a world which today revolves around, and is driven by, mobile technology.
Andrew Ford, new President of APTRA, commented: “The APTRA Airports Forum and the Insights Seminar during TFWA Asia Pacific were excellent examples of how APTRA delivers actionable data to its members which will assist them to develop their travel retail business in the Asia Pacific region. We will build on what we have learned during these meetings and continue to expand our service to members.
The research that forms the core of these meetings is sponsored by Rémy Cointreau GTR and, henceforth, also by Interparfums.
The Insights Seminars are sponsored by Bommidala Group, Brown Forman, Changi Airport Group, DFS, Distell, Eastern Duty Free, The Edrington Group, Jonathan Holland & Associ-ates, Moet Hennessy, Regent Asia Group and Treasury Wine Estates. APTRA would like to give special thanks to all supporting companies, whose sponsorship has made this event possible.
Any member companies interested in supporting the seminars are invited to contact APTRA Executive Officer Michael Barrett : [email protected] / +855 89 772 600.