Beauty and Confectionery companies bolster APTRA membership

Confectionery Companies
Interparfums, La Prairie and The Hershey Company are the latest companies to join APTRA.

Created in 1982 by Philippe Benacin and Jean Madar, Interparfums began by developing mass-market perfumes with the creation and distribution of moderately priced eaux de toilette before shifting its strategic focus in the early 1990s to selective perfumes. Interparfums develops, produces and commercializes twelve worldwide leading global perfumes brands under licensee or fully owned. These include Coach, Montblanc, Lanvin, Jimmy Choo, Van Cleef & Arpels, Boucheron, Paul Smith, ST Dupont, Balmain, Repetto, Karl Lagerfeld and Rochas.

For more information see www.interparfums.fr/en or contact Managing Director Asia Pacific Renaud Boisson.

La Prairie’s origins date back to 1954 with the foundation of Juvena in Zurich. Since 1990 the company is 100% owned by Beiersdorf AG. Today La Prairie has 14 affiliated companies worldwide, and a selective distribution network in more than 90 countries with more than 1000 employees globally. The company, headquartered in Volketswil, near Zurich, is specialised in high-quality, innovative and luxurious products, developed in Switzerland with a clear focus on skincare.

For more information see www.laprairiegroup.ch or www.laprairieswitzerland.com or contact Regional Director Travel Retail, Jean Marc Loi.

The Hershey Company, which dates back to 1894, is one of the world’s and North America’s leading confectionery companies. The company produces well-known chocolate and candy brands as Hershey’s, Kisses, Reese’s peanut butter cups, Twizzlers licorice. The company enjoys a global distribution of some 80 brands. Hershey’s has a strong legacy of corporate social responsibility ever since its origins, when founder Milton Hershey set up a boys boarding school for underprivileged children.

For more information see www.hersheys.com/world-travel-retail or www.thehersheycompany.com or contact Regional Director, WTR, Asia, Stanley Howe (full contact details in the Members area).

Latest member insights report published: Thai shopper behaviour – sponsored by Distell & Ian MacLeod

thai flag

It’s estimated that over 7 million Thais will have travelled overseas this year, representing a 6% increase over 2015 with most of the trips to destinations in Asia. Japan should  continue to be the top destination for Thai travellers. Due to visa-free travel and short travelling times, Thais tend also to travel to ASEAN destinations, especially Singapore, Malaysia and Myanmar. Travel to Cambodia, Laos, Myanmar and Vietnam is expected to grow in popularity too as Thai travelers take advantage of low cost connections to these nearby destinations.

M1nd SetThe latest m1nd-set research report looks at the travel shopping behavior of the Thai travelers, highlighting some of the key differences with other nationalities in the region. The report reveals a relatively high conversion rate among Thai shoppers with a 49% conversion rate. They generally tend to plan their duty free shopping – over 60% of Thai travelers plan their purchases and around 25% make their decision to purchase a particular product even before leaving home.

Thais have a generally positive perception of duty free shops, with over 30% rating them as excellent. To access the full report, log into the members section on the APTRA website.

Our thanks to Distell and Ian MacLeod for sponsoring the 2016 research reports.

Distell       Ian MacLeod

Strong demand for Sydney and Hong Kong APTRA Insights Seminars

APTRA Insights SeminarsRegistration is now open for the Sydney and Hong Kong editions of the APTRA Insights Seminars. The Sydney seminar takes place at KPMG offices on the morning of Tuesday 15th November from 8.30am until 12 noon. The Hong Kong edition will take place during the afternoon of Friday November 18 from 2pm to 6pm at KPMG’s Hong Kong offices in Central.

To register, please write to APTRA Administrative officer Sharolyn Paul (admin@aptra.asia) with details of numbers and names of colleagues who wish to attend.

The seminar which focusses on consumer behaviour among consumers from around Asia Pacific will focus on various aspects. Australian travel and retail consultancy TravConsult will discuss how best to engage with consumers based on the different cultures and customs from Chinese to Korean, Japanese and other key Asian nationalities and share insights on some of the key consumer marketing platforms in each market. m1nd-set will share greater depth on the latest consumer research from travellers across Asia, with a particular focus on the use of technology by shoppers in travel retail. APTRA’s Insights Seminar partners KPMG will also share their latest research on disruptive technology in retail to give some insights on what the near future holds for consumer technology in the retail environment.

Tuesday 15th November: 8.30am – 12pm.:

KPMG Sydney address: Tower Three, International Towers Sydney, 300 Barangaroo Avenue, Sydney.

Friday 18th November: 2pm – 6pm

KPMG Hong Kong address: 23rd Floor, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong.

APTRA would like to thank all the sponsors of the seminars for their support: Bommidala, Brown Forman, Changi Airport, DFS, JR Group, Jonathan Holland & Associates, Moët Hennessey, Pernod Ricard, PUIG, Regent Travel Retail Group, Remy Cointreau and Treasury Wine Estates.

Mark you diary: TFWA China’s Century Conference March 2017

TFWA China’s Century Conference
After Beijing in 2013 and Shanghai in 2015, the 2017 edition of the China’s Century Conference will take place in Guangzhou, from 7 to 9 March, at the Four Seasons Hotel in the city’s Pearl River New City district. This bi-annual event, which TFWA organises in partnership with APTRA, is a must attend event for all companies either trading in China or interested in the outbound Chinese traveller. The March 2015 event welcomed nearly 400 delegates from across the duty free & travel retail industry in China and beyond, bringing together all the major stakeholders in the business.

Guangzhou Baiyun International Airport Co is the Official Host of the 2017 Conference. Guangzhou, China’s third-largest city and an engine of economic growth, is the home base of China Southern Airlines at its rapidly expanding international airport.

In addition to the thoughts of leading landlords, retailers and brands, delegates will hear expert analysis from a range of commentators actively involved with the Chinese market and its consumers. TFWA’s dedicated meetings service, ONE2ONE, will be on hand to facilitate introductory encounters, while a carefully tailored social programme will maximise networking opportunities.

Delegates wishing to stay at the Four Seasons Hotel will benefit from a special room rate valid until 1st February 2017. More details on how to book your place, along with details on the conference and social events programme, will follow soon.

Targeting travelers on the move…

unnamedIt’s a mobile world
Think with Google
In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new, or get something accomplished. Connecting the dots across these micro-moments is necessary for marketers to tell a single story across devices, channels, and formats. According to Google 27% of consumers only use a smartphone to connect to the internet, twice as many as those who only connect via their PC.
Read more here…

Cashing in on open-minded mobile holiday shoppers
Think with Google
It’s more important than ever before for travel retail stakeholders to ensure websites are mobile enabled and search engine optimization is adapted to mobile searches… Last year, more than 50% of holiday shoppers said they were open to purchasing from new retailers, according to Google. After searching on Google, 76% of mobile shoppers have changed their mind about which retailer or brand to purchase from. Sixty-four percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores. Mobile searches related to “unique gifts” grew more than 65%, while mobile searches related to “cool gifts” grew more than 80%.
Read more here…

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More Than 70 Percent of Chinese Tourists Will Use a Travel App to Book Vacations
Jing Daily
Chinese travelers are keen on using apps when planning and booking trips, and their willingness to embrace technology is much more widespread than in Europe or the United States. International travel deals site Travelzoo revealed just how significant the tolerance gap is in its recent survey of 6,000 of its members from Asia, Europe, and North America. The company found that more than 85 percent of its Chinese clients said using an app was “the easiest” way to book tour packages, flights, cruises, and other forms of travel. About 70 percent of the Chinese respondents said they plan to use a travel app to prepare for a vacation in the future.
Read more here…