Interparfums, La Prairie and The Hershey Company are the latest companies to join APTRA.
Created in 1982 by Philippe Benacin and Jean Madar, Interparfums began by developing mass-market perfumes with the creation and distribution of moderately priced eaux de toilette before shifting its strategic focus in the early 1990s to selective perfumes. Interparfums develops, produces and commercializes twelve worldwide leading global perfumes brands under licensee or fully owned. These include Coach, Montblanc, Lanvin, Jimmy Choo, Van Cleef & Arpels, Boucheron, Paul Smith, ST Dupont, Balmain, Repetto, Karl Lagerfeld and Rochas.
For more information see www.interparfums.fr/en or contact Managing Director Asia Pacific Renaud Boisson.
La Prairie’s origins date back to 1954 with the foundation of Juvena in Zurich. Since 1990 the company is 100% owned by Beiersdorf AG. Today La Prairie has 14 affiliated companies worldwide, and a selective distribution network in more than 90 countries with more than 1000 employees globally. The company, headquartered in Volketswil, near Zurich, is specialised in high-quality, innovative and luxurious products, developed in Switzerland with a clear focus on skincare.
The Hershey Company, which dates back to 1894, is one of the world’s and North America’s leading confectionery companies. The company produces well-known chocolate and candy brands as Hershey’s, Kisses, Reese’s peanut butter cups, Twizzlers licorice. The company enjoys a global distribution of some 80 brands. Hershey’s has a strong legacy of corporate social responsibility ever since its origins, when founder Milton Hershey set up a boys boarding school for underprivileged children.