APTRA’s Responsible Retail Training Programme is gaining momentum as two new companies enrol their staff into the programme. Heinemann Australia, which has recently opened new stores at Sydney Airport, already has a comprehensive training programme in place and aims to ensure compliance with responsible retailing principles among all associates. The company will be subscribing at least 40 staff to the programme initially.
Goodman Classic has been operating for 20 years now as an importer and distributor primarily for fine wines and spirits for the duty free and travel retail market for Malaysia, Thailand, Philippines and Vietnam. It will be putting around 20 brand ambassadors through the training in Malaysia and the Philippines.
In a brief interview APTRA’s most recently elected board member Andrew Gardiner, Executive – Customer at Melbourne Airport, shares his personal experience in the industry. He also talks about his views on the key challenges for the industry in the years ahead.
APTRA: Did your education and career choices lead you straight into airport retail operations? Please tell us a little about your career and how you became involved in travel retail.
AG: My career started in domestic retail in South Africa with the largest fashion retailer in the country. I spent 21 years in various positions, with my last position of Chief Operations Executive before joining DFS Galleria in Australia, where I worked for two years holding roles of VP Operations, GM Merchandising and finally Managing Director Australia.
As reported in the Korean Herald, in order to revive the markets hit hardest by the MERS outbreak, the tourism, aviation and retail industries are working together to win back Chinese and Japanese tourists by holding events and inviting foreign tourism officials to ease worries and revive interest in Korean tourism.
South Korea’s second largest carrier Asiana Airlines will invite 390 Japanese figures from various fields including travel agencies, local government and media firms to convince that the country is safe to visit. “Such events are expected to help increase the number of visits to Korea as the foreign tourism-related officials could see that the country is safe during their stay here,” an Asiana official said. The three-day event, which will kick off July 24-26, is jointly organized by the Korea Tourism Organization, Lotte Duty Free and Incheon International Airport.
By using advanced social media analytics tools any organisation can map the customer’s purchase journey with the data they provide on social, ensuring we target the right consumer, at the right time with the right message, resulting in the right ROI.
Consumers love talking about holidays but they don’t just talk about being on the holiday itself. This is crucial in mapping the journey. The holiday is the delicious treat but there is a plethora of ingredients that go into making it happen. The customer’s journey to purchase a holiday in the digital era, is shared by consumers on social platforms. Anything from “I need a holiday” (initial consideration) to “Just got back from holiday, would love to go again” (post-purchase) is documented online.
Read the full story here to discover how social media analytics firm, Crimson Hexagon maps consumers’ moods and emotions to market travel products to potential travellers.
According to Forbes, this is the year of the Chinese consumer. They’re buying more often, in more places, and becoming brand-savvier on a daily basis. A large number of brands have found Chinese consumers are driving their sales – not only in China, but abroad. In fact, out of all consumer demographics, 34% of all duty-free purchases in France are made by Chinese consumers.
This demonstrates the clout they have in the international marketplace, emphasizing why it is imperative for brands to pinpoint their China marketing strategy. Firstly, the average Chinese luxury consumer, unlike the typical Western luxury consumer, is much younger than you’d think. In fact, the average age of Chinese luxury consumers, at home or abroad, is 33.1 years. And more than 80% of all Chinese luxury consumers are between the ages of 25 and 44.
While a high-end handbag or watch remains a potent status symbol in China, a growing contingent of Chinese consumers is starting to prioritize spending on the ultimate luxury: their health.
According to a Boston Consulting Group survey released this week, in the year ahead middle-class and affluent Chinese consumers plan to up their spending on “health and wellness” items (as opposed to luxury goods), as well as “organic or fresh fruits, meats and vegetables, and baby-related products.”
The growth of the health and wellness industry is a global phenomenon, with some luxury experts worried that it will pose greater competition to traditional luxury goods, especially among health-conscious millennials. Thanks to China’s smog-choked cities and numerous food safety issues, Chinese consumers have become acutely aware of the importance of health, and shown a willingness to pay a premium for products they see as beneficial or safe. (A fact well known to everyone from exclusive private hospitals in Los Angeles to GNC stores in Hong Kong.)