APTRA President lays out the vision

APTRA President lays out the vision

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At the TFWA Asia Pacific Exhibition and Conference in Singapore last month, APTRA President Jaya Singh explained to a full morning plenary session his and the board of APTRA’s vision for the industry in Asia Pacific and how the association will help accomplish that vision. Singh explained that the association had organized its activities around four key strategic pillars of intervention: firstly advocacy and training as a means to defend and protect the industry against increasing threats.

As well as defense mechanisms, Singh stated, the association has also centered its strategy around driving value and wealth creation through its research activities and connectivity and the creation of a comprehensive database. Read the full speech here.