Membership renewal reminder

Membership renewal reminder

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If you haven’t already paid your 2014 membership fee, we strongly encourage you to do so. In order to participate in the AGM in May, payment of the membership fee is required. We would be most grateful if, when making the fee payment that you accept to pay the bank charges as APTRA lost a significant amount of money from the accumulated charges on bank transfers. These are not very high (around USD30 on average), but when multiplied by a large number of transfers, it amounts to a considerable loss for APTRA.

Any company wishing to provide further support can do so through voluntary contributions or sponsorship of the research reports which are read by key decision makers in the industry around the region. For more details, please contact Michael Barrett:michael@aptra.asia.

To join APTRA or to find out more about our activities, please contact us by writing to info@aptra.asia.

In the spotlight: Javier Simon

Javier Simon, Senior Vice President/General Manager, Estée Lauder Companies Travel Retail, Asia Pacific Region

Meet Javier

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As a global leader in prestige beauty with more than 25 brands and a presence in over 150 countries and territories, The Estée Lauder Companies touch the lives of about half a billion consumers a year.

Fragrances and cosmetics represent the largest product category in travel retail and Asia Pacific the largest and fastest growing region in terms of sales value.

Against this backdrop how does Javier Simon, Senior Vice President and General Manager Travel Retail Asia Pacific for The Estée Lauder Companies, see his role in the industry.

We asked him to explain how he became involved in travel retail and how he views the sector.

Did your education and career path lead you unerringly to the beauty sector? Please explain how your career has developed and how you became involved in travel retail?

Having spent most of my formative years in Venezuela, my dream was to discover and travel the world. Very young, I decided that I would become a diplomat, giving myself the means to make that dream come true. I learned and became fluent in English, German and French. I obtained a diploma in International Studies in a Venezuelan university, and, while working in the oil industry in that country, was granted a scholarship for an MBA in France. There I specialized in International Business. I guess that I can say that I am in travel retail not by accident but by vocation. I am very happy to be working in the premium cosmetics industry and have no regrets regarding not becoming a diplomat!

Please outline your current responsibilities at The Estée Lauder Companies.

Broadly speaking, I am responsible for the company’s corporate and brand strategies for travel retail within the Asia Pacific region.

Of which achievements are you most proud in your professional life?

I have had the opportunity to work with some of the most talented individuals in the industry in this company which has contributed greatly to the success of our business in the region. I am also proud to work for The Estée Lauder Companies, a company which is recognised as one of the key leaders in the industry.

Much has been said about the power of the Asian, and specifically the Chinese, traveller. To what extent is the product offer of The Estée Lauder Companies’ brands tailored to meet the specific requirements of the Asian consumer, both in their home markets and on their travels?

I think our broad strategy for local relevance across product offerings, advertising, communications etc. plays an important part in this.

Which do you believe are the greatest challenges facing beauty and fragrance brands in Asia Pacific at this time?

There are many opportunities for the beauty sector in the APAC region and few challenges. On the challenges front, top of mind for me is that the cosmetics category tends to be allocated less space in the travel retail locations when compared to other categories in many key locations, which limits potential. This is sometimes retailer or landlord driven. Also, with the blurring of channels and categories, maintaining a clear travel retail positioning is crucial. In beauty, for example, I believe that there should be a clear delineation between mass and prestige products in TR locations.

How would you describe your role as a board member of APTRA and how would you like the Association to develop in the next five years?

As a board member in APTRA, I am always humbled by the talent, passion and hard work of the APTRA team without exception…Jazlyn, Michael, Jaya, the board… I think that Jaya is an excellent leader building on the foundations left by his predecessors. The past few years have helped to clarify APTRA’s strategy, increase value added to its members and increase membership. The next few years should serve to consolidate APTRA’s position as a key institutional stakeholder in the region and for TR.

Belonging to the APTRA board gives me a view of the bigger picture of our industry.

With a busy agenda and a lot of international travel, how do you spend your free time?

I try to work out six times a week, I try. When in Singapore I cycle (8,394.43 kilometres in 2013, but who’s counting?). This sport allows me to wake up early and be home before my family gets up. Then I try to spend as much time as possible with my family. Currently I am reading ‘How to beat your dad at chess’ as how to beat your child at chess has not been published yet. Maybe, one day, I will write that book.

APTRA gets an eyeful

APTRA gets an eyeful

APTRA would like to extend a warm welcome to the five eyewear companies that have recently joined the association. In recent weeks, Marchon, De Rigo, Safilo, Marcolin and Maui Jim have all become members of APTRA. The full contact details of all members can be found in the members’ directory in the members’ only section.

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De Rigo is among the world’s leading designers, manufacturers and distributors of high end eyewear. Founded in 1978, the Italian company now generates a turnover of over 360 million US Dollars. Through its chain of retail outlets across Europe, it is also one of Europe’s leading eyewear retailers with stores such as Boots Opticians in the UK, Optica in Spain and Portugal and Opmar in Turkey. The group’s products are designed in Italy and distributed throughout the world. De Rigo has its own brands such as Police, Lozza and Sting, as well as licensed brands such as Furla, Chopard, Fila, Givenchy and Escada.
For more information, please visit the company website: www.derigo.com or contact Enrico Molin, Licensor Boutique and Duty Free Manager at De Rigo.

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Marchon is a US headquartered company founded in 1983 with over 2300 staff globally. The company distributes to duty free retailers across the globe offering a broad portfolio of eyewear brands such as Karl Lagerfeld, Chloé, Calvin Klein, Valentino and Salvatore Ferragamo. The company enjoys a vast distribution network with offices in 18 countries and distributors covering a further 100+ other markets. For more information, please visit the company website: www.marchon.com or contact their International Travel Retail Director: Erwan Le Guennec.

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Marcolin is an Italian based eyewear company, with the licenses to manufacture for and distribute a number of prestigious brands in travel retail such as Balenciaga, Mont Blanc, Swarovski, Roberto Cavalli and Guess, to name a few. The company was founded in the early 1960s and today realizes a turnover of over € 220 million, employing almost 1000 people. In 2013, after acquiring Viva Group, it became the world’s number 3 eyewear company. For more information, please visit the company website: www.marcolin.com or contact their global head of travel retail, Chiara Polverini.

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Maui Jim was established in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Today it has a workforce of more than 500 employees and is based in Peoria, Illinois in the United States. The company moved to Peoria from Hawaii after buying RLI Vision in 1996. The company is the exclusive distributor of Maui Jim sunglasses, dealing with all major global duty free retailers directly, except in Korea where Dari F&S is the exclusive distributor for Travel Retail. For more information, please visit the company website: www.mauijim.com or contact their global travel retail director, Giles Marks.

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Safilo has been making eyewear products for over 75 years, employing more than 8000 people worldwide. Generating a turnover of over 1 billion Euros, the company, based in Padua Italy, designs, manufactures and distributes high-quality prescription frames, sunglasses and sports eyewear under licensing agreements for leading luxury and premium brands as well as under its own brands. For more information, please visit the company website: www.safilo.com or contact their Trade Marketing Manager for Travel Retail, Lucia Saracino.

Pilot launch underway for APTRA’s Responsible Retail Training Programme

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APTRA’s training programme which is now complete is currently undergoing pilot tests and evaluation before it is launched on a broad scale among retailers across the region. Participating retailers in this initial phase are enabling a select few staff to preview the training programme, undergoing the training course and evaluating various aspects of the training so it can be perfected before its official launch in July.
Any retailers interested in joining the pilot test and evaluation are invited to contact Michael Barrett at michael@aptra.asia.
Read more here….

Asia Pacific consumer insights report : Sales advisors in Asia’s airports

Asia Pacific consumer insights report : Sales advisors in Asia’s airports

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In this month’s Asia Pacific Consumer Insights update, m1nd-set reports on sales advisors in duty free shops. The charts from the exclusive APTRA insights report, which members can find in the members’ only section of the APTRA website deal with 2 key aspects – who engages with the sales advisors and the customer satisfaction levels with these staff members. The first interesting finding is that Asia Pacific travelers consult sales advisors more than travelers in any other world region with travelers from India, The Philippines and China engaging with them the most – just under half of travelers from these markets say they seek advice from sales advisors.

The customer profile by profession/activity which consults the sales advisors the most, by a clear margin, are housewives. Business travelers express higher satisfaction levels with the sales staff than leisure travelers and the satisfaction levels are higher among more frequent travelers. When asked about the ease of locating sales advisors, the Chinese travelers express the highest level of satisfaction, with travelers from South Korea being the least satisfied. For further information on these findings, please contact Peter Mohn at pmohn@m1nd-set.com. To access the charts in the members’ only section, please click here.

Compiling content for APTRA’s Industry database

Compiling content for APTRA’s Industry database

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APTRA’s industry database, which is in the process of development will be launched in the coming weeks. Currently the data from members and other industry stakeholders who wish to feature in the database is being collated. When complete, members will be able to view the relevant purchasing manager contact details for those retailers managing the respective categories at airports and on airlines across the region. Commercial & retail contact information for airports and retailers’ business development contacts will also be shown at each location. The database will also feature suppliers that are members of APTRA. If you have not yet received an email with the contact information template to add your company’s contact information to the database, please contact Michael Barrett at michael@aptra.asia. (NB Supplier templates haven’t been sent yet; they will be communicated to APTRA member suppliers in the next few days.) Please note that access to the database will be reserved for APTRA members only.

Annual General Meeting & Board elections

Annual General Meeting & Board elections

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APTRA’s Annual General Meeting will take place on Wednesday 14 May in Singapore during the TFWA Asia Pacific Exhibition at the Marina Bay Sands exhibition hall. The meeting will be in Room 3012 on Level 3 from 4.30 to 5.30 pm. The AGM will be an opportunity to present members with the activities and achievements throughout 2013 and in recent months. In the spirit of inclusiveness with which the board manages the association, there will be an opportunity for open discussion and questions to the board. Members are strongly encouraged to attend and are welcome to bring colleagues to the meeting. Numbers will need to be communicated to APTRA in advance.

With two new vacancies on the board there will be elections to fill these two positions. Members interested in submitting an application for a board seat are invited to do so by informing APTRA’s administrative officer Jazlyn Koh in writing ( admin@aptra.asia) by April 30 at the latest.

If there are any specific issues you or your company would like the board to address during any of the next meetings, please write to us to let us know. You can send any questions or points of order you would like the board to address during this meeting to APTRA’s executive officer, Michael Barrett: michael@aptra.asia.